Colorful instead of Black Friday

"40% discount! Unbeatable 70% cheaper! Buy now!"

On Black Friday and in the days leading up to it, we are constantly called upon to consume. Unfortunately, this price war is being fought on the backs of producers, the environment and designers. If we carry on like this, the number of clothes produced will double to 200 billion by 2030! This means even more resource consumption for cheaply produced clothing, even lower wages for workers in the producing countries and even more brazen copying of designs from small fashion labels.

This does not have to be the case. That's why we're celebrating Colorful Friday together with over 80 Swiss brands and stores! Together we are making a statement: for fashion that is produced as environmentally consciously as possible, respects producers and designers and upholds quality!

Learn more about Colorful Friday